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We have provided roughly 5.5 hours of lectures by a professional speaker to help you better understand and comprehend the content of the book in depth. The lectures review the entire book in greater detail, page-by-page, with video clips which also portrays practical real world settings that may help you prepare for your own presentation. You can download mp3 files that include all ¡°Real Talk¡± and ¡°Mic¡± icon Sections found throughout the book. These voice recordings are designed to help you become familiar with commonly used business dialog, lingo, key expressions and terms.
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Marc Handler
Professional writer and Story editor: Sony Entertainment, Walt Disney Productions, Warner Brothers Productions. Technical writer: The State of California Office of Emergency Services (OES). English Professor 26 years: USC, L.A. City College, Orange Coast, Coastline College.
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Sidney P. Goldstein
Project and program manager 22 years: Several major US Government programs, National Desktop and Server upgrade project for the Trammell Crow Corporation, Blue Cross/ Blue Shield of Michigan, the Information Technology Department at Bowling Green State University.
English Professor :Columbus State Community College, University Of Colorado at Denver, University Of Nevada at Las Vegas
Taught : Business Communications and Proposal Development. Introduction to Technical Writing, Advanced Technical Writing and Basic Logistics. Technical Writing and Communications courses for engineers seeking professional certifications.
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Mary Bonaventure O'Brien
Founding Board member of NASA Board Advisory and consultant: The White House, MCI, Sprint, Chemical Bank, Citigroup, Standard Charter Bank, Ernst and Young, Norshipco, International Space University, Center for Innovative Technology, Coca Cola, Old Dominion University Research Foundation.
Guest speaker 25 years
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Speed Test
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Contents
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| Chapter 1. |
Perfect Presentations
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1.1 The Day of the Presentation
(Sample Lecture)
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1.2 Arriving at the Location 1.3 Final Preparations
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1.4 Meet & Greet
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1.5 The Presentation 1.6 The Content 1.7 After the Presentation
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REAL TALK 1
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| Chapter 2. |
Research and Discovery
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2.1 Knowledge of the Subject 2.2 Knowledge of the Audience 2.3 Research & Discovery 2.4 Targets
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REAL TALK 2
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CASE STUDY: Discovery in Action
(Sample Lecture)
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CASE STUDY: Discovery in Action
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| Chapter 3. |
What Not To Do
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REAL TALK 3
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CASE STUDY:Competing for a Contract: A Story of Failure & Success
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| Chapter 4. |
The Process: Doing It Right
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4.1 Brainstorming on Your Own
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4.2 Brainstorming with Your Group 4.3 Think about It / Talk about It
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REAL TALK 4
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CASE STUDY: The Brainstorming Meeting
(Sample Lecture)
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CASE STUDY:The Brainstorming Meeting
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| Chapter 5. |
Structuring
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5.1 The Story
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5.2 Basic Case
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5.3 Advanced Case (~ESTABLISHING COMPELLING NEEDS)
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5.3 Advanced Case (KEY PREMISES~CONTEXTS
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REAL TALK5
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| Chapter 6. |
Models Models Models
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6.1 Visual Metaphor 6.2 Time-based
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6.3 Place-based 6.4 Questions-based 6.5 Unit-based 6.6 Features & Benefits
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6.7 Problem & Solution 6.8 Opportunity & Action 6.9 Contrast & Compare 6.10 Numbers-based 6.11 Case Study 6.12 Which Structure Should You Choose?
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REAL TALK6
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| Chapter 7. |
Universals: Introductions, Transitions, Conclusions
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7.1 The Introductions 7.2 Transitions 7.3 The Conclusions
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| Chapter 8. |
Questions & Answers
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8.1 Preparing for Q&A
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8.2 How to Manage a Question & Answer Session I
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8.2 How to Manage a Question & Answer Session II
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CASE STUDY: Pak, Gyong-Si - A Success Story
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REAL TALK8
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| Chapter 9. |
PowerPoint Slides
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9.1 Keep It Simple 9.2 Animation & Fonts 9.3 Colors & Templates 9.4 Charts, Graphs & Numbers 9.5 Images 9.6 Running Theme 9.7 PowerPoint Auto Content Wizard
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REAL TALK9
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| Chapter 10. |
Delivery
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10.1 Two Boards & a Passion 10.2 What about My Hands? My Voice? My Nervous Habit? 10.3 Practice Makes Perfect! 10.4 Seeing the Audience 10.5 The Big Rush
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REAL TALK10
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| * Adobe Reader is needed to view the answers to practice. (PDF file reader) |
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